Test Case Study

Ironfish was facing an uphill battle with marketing. Organic website traffic was stuck, with no upward movement. The number of ranking keywords was flatlining. Their website’s technical SEO should have driven growth, but it was actually holding them back.
Although they had plenty of real estate expertise, their website content wasn’t getting ranked high in Google’s search results, if at all. The reason? They had no link-building strategy in place, which meant their website’s domain rating was stagnant, so any new content wasn’t getting picked up by Google.
In a hyper-competitive market like real estate, this is a major problem. If Google doesn’t see your website as an authority, you will struggle to reach your audience organically. Ironfish were experiencing this first-hand. They were quickly losing ground to bigger players and missing out on valuable, high-intent traffic that could transform their business. That’s when they reached out to WP Creative. It was time to overhaul their SEO strategy and bring them back into the game.
Ironfish’s organic traffic and keyword rankings were stagnant despite technical optimisation.
Their content lacked visibility due to no link-building strategy, resulting in low domain authority.
This limited their reach in a competitive market, losing valuable high-intent traffic.
WP Creative stepped in to overhaul Ironfish’s SEO and help them regain ground.