Professional Services
Cowgirl Ventures
Cowgirl Ventures had a strong track record but no website. We designed and built one, split the seller and buyer paths, and fixed enquiry delivery.

Industry
Professional Services
Services
UI/UX Strategy
Custom website design
WordPress and Elementor build
Seller and buyer journeys
Enquiry form and email deliverability
Calendly booking integration
Milestones
Brand and content planning
Wireframes and UX refinement
Custom homepage design
Sell, Buy and Prepare to Sell page builds
FAQ and About & Contact pages
Form setup and inbox deliverability
Responsive testing and launch
Timeline
Less than a month



Problem
- No website at all
- Two audiences, one message
- Enquiries hard to capture
Solution
- WordPress
- Elementor
- Custom design
- Calendly
Results
- Credible online presence
- Clear seller and buyer paths
- Enquiries reach the inbox
- Bookings on autopilot
What we delivered
Custom website design
We designed the Cowgirl Ventures website from a blank page, no template. Bold type, warm brown and cream, and a layout that positions a new advisory firm as established. Every page was built in WordPress with Elementor, so Erica can update copy herself.
Seller and buyer journeys
Sellers and buyers want different things. We built separate landing pages for each, plus a Prepare to Sell page for owners planning an exit years ahead. Each page has one clear call to action, so nobody has to hunt for the next step.
Trust and credibility build
Buyers check credentials before they call. Erica’s three business exits, the 7,500 businesses sold by Business Team and the brokerage partnership all sit above the fold. DRE and BTI licence numbers are in the footer on every page.
Form and email deliverability
A contact form is worthless if the enquiry never arrives. We set up and tested the enquiry forms end to end, then fixed email deliverability so every submission lands in Erica’s inbox instead of the spam folder.
Calendly booking integration
The “Let’s Chat” button sits in the header on every page and books a 30-minute consultation straight into Erica’s calendar. No back-and-forth emails, no missed leads, and it works the same on mobile.



