Automotive eCommerce
Premio Wipers Blades
Premio Wipers came to us with a premium product and almost no organic sales to show for it. We redesigned the entire store, rebuilt the search experience, and connected Australian carriers for smooth delivery. Organic orders have since grown from 2 to 25 and keep climbing every month.
Industry
Automotive eCommerce
Services
UI/UX Strategy
Redesign complete website
Improve search functionality
Ajax implemented
Australia Carrier connected
On-going Maintenance
Milestones
Website architecture and content strategy planning
Wireframe development and UX refinement
Custom homepage and key page design mockups
Custom search functionality
Custom single Product layout
Responsive testing and accessibility review
Launch and post-launch support
Timeline
What we delivered
Complete store redesign
Rebuilt every key page of the store from the ground up with a conversion-focused layout. The new design leads with a bold hero, clear trust signals, and product education that moves shoppers toward checkout.
UI/UX strategy
Mapped the full buying journey before any design work began. Every section answers a shopper question in order, from how the spray blades work to warranty and delivery, so visitors never have to hunt for a reason to buy.
Custom vehicle search with Ajax
Built an exact-fit search tool covering 80+ vehicle makes, powered by Ajax so results load instantly without page refreshes. Drivers find the right blades for their car in seconds.
Australian carrier integration
Connected the store directly with Australian carriers so orders flow straight into fulfillment. Customers get accurate, free Australia-wide delivery on every purchase.
Responsive development
Built the store to perform on desktop, tablet, and mobile, so shoppers get a fast and easy buying experience on any device.
Ongoing maintenance
The work did not stop at launch. We handle updates, performance, and continuous improvements, and we keep refining the store as new data comes in. Organic orders have grown from 2 to 25 and are still climbing.
Client Feedback
Before the redesign we were getting almost no sales from Google. Now organic orders come in every day and keep growing. The Dreamy Sites team handled everything, from the design to the search functionality, and they are still improving the site for us.